What This Policy Covers
This Cookie Policy explains how Admiral Casino Online, operated from Level 3, Bright Building, Manchester Science Park, Pencroft Way, Manchester, M15 6GZ, United Kingdom, uses cookies and similar tracking technologies on admiral-uk-casino.com. It applies to all visitors and registered players accessing the site from within the United Kingdom.
Reading this policy alongside our Privacy Policy will give you a complete picture of how we collect and use information when you interact with our platform. If anything here is unclear, you can reach us directly at support@admiral-uk-casino.com or by calling +44 161 716 3301.
What Cookies Are
Cookies are small text files placed on your device by websites you visit. They are widely used to make websites work properly, to remember your preferences between visits, and to give site owners a basic understanding of how their pages are being used.
Beyond standard cookies, we may also use related technologies that serve similar purposes. These include:
- Session storage: temporary data held in your browser that disappears when you close the tab
- Local storage: data stored in your browser that persists across sessions without an expiry date unless cleared manually
- Pixels and tracking tags: small pieces of code embedded in pages or emails that register when content has been loaded or an action has been taken
- Device fingerprinting: a method of identifying your device based on its technical characteristics, used primarily for fraud prevention and responsible gambling compliance
Throughout this policy, the word “cookies” refers to all of these technologies unless stated otherwise.
Our Legal Basis for Using Cookies
Under the Privacy and Electronic Communications Regulations 2003 (PECR) and the UK General Data Protection Regulation (UK GDPR), we are required to have a lawful basis for placing cookies on your device.
For cookies that are strictly necessary to operate the website and deliver the service you have requested, we rely on our legitimate interest and the performance of our contract with you. These cookies cannot be switched off without preventing the site from working.
For all other categories of cookie, we rely on your freely given, specific, and informed consent. You will be presented with a cookie preference tool when you first visit the site, and you can revisit or withdraw your consent at any time using the controls described further in this policy.
Where cookies involve the processing of personal data, that processing is also governed by our Privacy Policy and carried out in accordance with Articles 6 and 7 of the UK GDPR.
Categories of Cookies We Use
Strictly Necessary Cookies
These cookies are essential for the website to function and cannot be disabled in our systems. Without them, services such as logging in to your account, navigating between pages, making deposits, and accessing responsible gambling tools would not work.
Because they are necessary for the performance of a contract or for compliance with a legal obligation, we do not require your consent to set these cookies. They include:
- Session authentication tokens that keep you logged in during a visit
- Security cookies that protect against cross-site request forgery (CSRF) attacks
- Cookies that enforce your account’s deposit limits and self-exclusion status, as required under the UK Gambling Commission licence conditions
- Cookies that verify your age and identity status during the Know Your Customer (KYC) process
- Load-balancing cookies that distribute traffic across our servers to maintain site stability
- Cookies that store your cookie consent choices so we do not prompt you again unnecessarily
Functional Cookies
Functional cookies allow the site to remember choices you have made and provide a more personalised experience. They are not strictly required for the site to operate, but they meaningfully affect how it behaves for you. Examples include:
- Remembering your preferred language or currency display settings
- Retaining your game lobby filter preferences between visits
- Keeping track of which games you have recently played or added to your favourites list
- Storing your responsible gambling limit preferences locally so the interface reflects your current settings
These cookies are active only if you have given consent for this category.
Analytics and Performance Cookies
Analytics cookies help us understand how visitors interact with admiral-uk-casino.com. The data collected is aggregated and does not directly identify any individual. We use this information to improve site performance, identify technical errors, and make informed decisions about content and navigation.
The types of information collected through analytics cookies include pages visited, time spent on each page, the type of device and browser used, approximate geographic location at country or city level, and the source through which you arrived at the site. Analytics cookies are active only with your consent.
Marketing and Targeting Cookies
Marketing cookies are used to deliver promotions and offers that are relevant to your interests, both on admiral-uk-casino.com and on third-party platforms. They track whether you have seen particular offers, measure the effectiveness of promotional campaigns, and help us avoid showing you the same advertisement repeatedly.
In the context of a UKGC-licensed gambling site, marketing activity is also subject to the Gambling Commission’s advertising codes, which prohibit targeting individuals who have self-excluded, individuals showing markers of harm, or anyone below the age of 18. Our marketing cookie setup is configured to respect these restrictions.
Marketing cookies are only set with your explicit consent and can be withdrawn at any time.
Cookies Set by Third Parties
Some cookies on admiral-uk-casino.com are placed by third-party service providers whose tools and services we integrate. We do not control these third-party cookies directly, and each provider operates under its own privacy and cookie policy.
Third parties who may set cookies through our site include:
- Game software providers such as Evolution, Play’n Go, Playtech Live, PG Soft, Pragmatic Play, Evoplay, BGaming, Spribe, Ezugi, 3 Oaks Gaming, SmartSoft, Turbo Games, OnlyPlay, Barbara Bang, VoltEnt, and others whose titles appear in our game lobby. These providers may set cookies within their game frames to manage game sessions and load assets correctly.
- Payment processors including providers handling Visa, Mastercard, PayPal, Skrill, Neteller, and Paysafecard transactions. These cookies assist with fraud detection and payment authentication.
- Analytics platforms that process aggregated behavioural data to help us understand site usage patterns.
- GamStop, the national self-exclusion scheme operated under UKGC requirements. Technical integration with GamStop may involve cookies that verify a player’s self-exclusion status before granting access to gambling features.
- Responsible gambling partners, including BeGambleAware and GamCare, whose embedded resources or links may involve cookies when you interact with their content.
- Live chat and customer support tools that maintain the continuity of your support session.
We carry out due diligence on our third-party providers and include data processing terms in our contracts with them where required under UK GDPR. However, for full details of how each third party uses cookies and personal data, you should consult their respective privacy notices.
Cookie Retention Periods
Cookies vary in how long they remain on your device. Session cookies expire automatically when you close your browser. Persistent cookies remain until either their set expiry date or you delete them manually.
The approximate retention periods for each category are as follows:
- Strictly necessary cookies: session-based, or up to 12 months for security and compliance-related persistent cookies
- Functional cookies: up to 12 months
- Analytics cookies: typically between 30 days and 24 months depending on the provider
- Marketing cookies: typically between 30 days and 12 months
Where third-party cookies are involved, the retention period is determined by the third party and may differ from the above. You can check expiry dates for cookies already on your device through your browser’s developer tools or privacy settings.
Managing Your Cookie Preferences
Using Our Cookie Preference Tool
When you first visit admiral-uk-casino.com, a cookie consent banner will appear giving you the option to accept all cookies, reject non-essential cookies, or choose your preferences by category. Your selections are saved and applied throughout your visit and on future visits.
You can revisit and update your preferences at any time by clicking the “Cookie Settings” link in the footer of any page on the site. Withdrawing consent does not affect the lawfulness of any cookie-based processing that took place before you changed your settings.
Browser-Level Controls
All major browsers allow you to manage cookies through their settings menus. You can block cookies entirely, delete existing cookies, or set your browser to notify you before a cookie is placed. The relevant settings pages for widely used browsers are:
Please be aware that blocking all cookies will affect site functionality. Strictly necessary cookies cannot be disabled through our cookie preference tool, but your browser can be configured to block them. If you do so, you will not be able to log in, make transactions, or use account features including responsible gambling tools.
Opting Out of Analytics and Advertising Networks
If you would prefer to opt out of interest-based advertising from participating networks, the following resources may be helpful:
- Your Online Choices (European Interactive Digital Advertising Alliance)
- Network Advertising Initiative Opt-Out Tool
- Your device’s operating system privacy settings for mobile advertising identifiers
Cookies and Responsible Gambling Compliance
Admiral Casino operates under UK Gambling Commission licence number 039050-R-319315-014. Our use of cookies is not limited to commercial purposes. Several cookies and similar technologies on this platform serve a direct regulatory and player protection function.
These include cookies that:
- Enforce deposit limits you have set under your account’s responsible gambling controls
- Apply session time reminders and reality check prompts as configured in your account settings
- Verify your self-exclusion status against the GamStop national register before allowing access to real-money gaming
- Support age verification processes at registration and during enhanced due diligence checks
- Detect behavioural patterns associated with harmful gambling, as required under UKGC Social Responsibility Code provisions
Blocking these cookies may prevent us from fulfilling our licence obligations and could result in restricted access to your account. If you have questions about how these functions work in practice, contact our support team at support@admiral-uk-casino.com.
Your Rights Under UK Data Protection Law
Where cookies involve the processing of your personal data, you have rights under the UK GDPR and the Data Protection Act 2018. These include:
- Right of access: you can request a copy of the personal data we hold about you, including data collected through cookies
- Right to rectification: you can ask us to correct inaccurate personal data
- Right to erasure: in certain circumstances you can ask us to delete your personal data, subject to our legal and regulatory obligations as a licensed gambling operator
- Right to restrict processing: you can ask us to limit how we use your data in specific situations
- Right to data portability: you can ask for your data to be provided in a structured, machine-readable format
- Right to object: you can object to processing carried out on the basis of legitimate interests
- Right to withdraw consent: where processing is based on consent, you can withdraw it at any time without affecting the lawfulness of prior processing
To exercise any of these rights, write to us at support@admiral-uk-casino.com or by post to Level 3, Bright Building, Manchester Science Park, Pencroft Way, Manchester, M15 6GZ. We will respond within one calendar month of receiving your request.
If you are not satisfied with how we handle your request or believe our cookie practices breach data protection law, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s data protection supervisory authority, at ico.org.uk/make-a-complaint or by calling 0303 123 1113.
Changes to This Policy
We review this Cookie Policy periodically to reflect changes in the technologies we use, shifts in regulatory guidance from the ICO or the UKGC, or updates to our business practices. When material changes are made, we will notify you through the cookie consent banner on your next visit, so that you have the opportunity to review the updated terms and adjust your preferences if you wish.
Continued use of admiral-uk-casino.com following notification of a material change constitutes acknowledgement that you have had the opportunity to review the updated policy.
Contact Us
Questions about this Cookie Policy or how we use cookies on admiral-uk-casino.com can be directed to our team through the following channels:
- Email: support@admiral-uk-casino.com
- Telephone: +44 161 716 3301
- Post: Level 3, Bright Building, Manchester Science Park, Pencroft Way, Manchester, M15 6GZ, United Kingdom
- Online form: Contact Us page
Admiral Casino Online is committed to handling all cookie and data protection enquiries promptly and transparently, in line with our obligations as a UKGC-licensed operator and a registered data controller under UK law.