About Us

About Admiral Casino UK

Admiral Casino is an established online gambling brand serving customers in Great Britain under the operation of Greentube Alderney Limited. The business combines the experience of Greentube with the wider gaming heritage of the NOVOMATIC Group, while operating within the regulatory framework established for licensed remote gambling in Great Britain.

The history of the UK-facing operation dates back to 2014, when the service launched as Bell Fruit Casino. It was subsequently rebranded as Admiral Casino in 2018. This background gives the brand more than a decade of experience in the regulated British online gambling market.

For players, trust begins with information that can be independently checked. Admiral Casino’s operator, licensing status, registered address and permitted gambling activities can be verified through the public register maintained by the UK Gambling Commission. Greentube Alderney Limited is listed under UKGC account number 39050 and Admiral Casino is recorded as an active trading name.

Our approach is based on four principles: regulatory compliance, player safety, transparent communication and responsible gambling. Casino gaming should be treated as paid entertainment rather than a source of income, and customers should always understand the conditions under which they deposit, play and withdraw.

Company and Legal Information

The legal entity behind the licensed Admiral Casino operation in Great Britain is Greentube Alderney Limited.

The Gambling Commission’s public register identifies Greentube Alderney Limited as the licensed business behind the Admiral Casino trading name and lists an active remote casino licence.

This distinction matters. A casino brand and the company legally responsible for providing gambling services are not necessarily the same entity. Greentube Alderney Limited is the entity accountable for the regulated gambling operation, including compliance, customer verification, safer gambling obligations and the handling of player funds.

UK Gambling Commission Licence

Admiral Casino operates in Great Britain under a remote operating licence held by Greentube Alderney Limited and regulated by the Gambling Commission.

The current UKGC public register lists operating licence number 039050-R-319315-018 as active for remote casino gambling, bingo, gambling software and authorised betting activities. The remote casino activity has been active since 1 November 2014.

The Gambling Commission is the statutory regulator responsible for commercial gambling in Great Britain. Licensing places extensive obligations on operators in areas including customer protection, age verification, identity checks, anti-money laundering procedures, fair gambling, complaints, marketing and responsible gambling.

A UKGC licence should never be treated simply as a badge displayed on a website. Players can independently check an operator through the Commission’s public register.

Additional Alderney Regulation

Greentube Alderney Limited also operates within the Alderney regulatory framework. Admiral Casino states that the company holds a Category 1 eGambling licence issued by the Alderney Gambling Control Commission.

For customers playing in Great Britain, however, the UK Gambling Commission licence and its applicable Licence Conditions and Codes of Practice are the primary regulatory framework relevant to the provision of licensed gambling services.

Our History

Admiral Casino’s UK story began in 2014 with Bell Fruit Casino. The operation later adopted the Admiral Casino name in 2018, bringing the online service under a brand closely associated with the wider NOVOMATIC and Greentube gaming ecosystem.

Greentube has extensive experience across online gaming, mobile gaming, gambling software and land-based gaming content. This background is important because operating a regulated online casino requires considerably more than providing games. It involves technical infrastructure, regulatory compliance, payment processing, fraud prevention, player protection, customer support and continuous monitoring.

The casino therefore benefits from experience developed across different parts of the international gaming industry while remaining subject to the specific requirements that apply to customers in Great Britain.

Our Mission

Our mission is to provide adults in Great Britain with a regulated environment in which online casino gaming can be enjoyed as entertainment, with clear rules and practical safeguards.

We believe a trustworthy gambling service should allow players to understand what they are agreeing to before money is committed. Important information concerning account verification, payments, withdrawals, bonuses, responsible gambling and account restrictions should be accessible and written as clearly as possible.

Our objective is not to present gambling as a way to solve financial problems. Casino games involve risk, outcomes cannot be guaranteed and players can lose the money they wager.

Transparency

Transparency means giving customers meaningful information rather than relying on promotional language. Players should be able to identify the legal operator, regulator, licence details and applicable terms.

Bonus conditions should also be reviewed before participation. Where wagering requirements, qualifying games, expiry periods, maximum stakes or other restrictions apply, those conditions can materially affect how a promotion works.

Safety

Safety covers both technical protection and operational procedures. Account security, identity verification, secure payments, responsible gambling controls and fraud prevention all contribute to a safer gambling environment.

We also expect customers to play a part in protecting their accounts by choosing strong passwords, keeping login information private and contacting support promptly if they notice activity they do not recognise.

Fairness

Casino games offered to British customers must operate within the regulatory and technical standards applicable to licensed gambling.

Game outcomes should not be represented as predictable or controllable when they are determined by certified gaming systems. Previous wins or losses do not guarantee what will happen on the next spin, hand or game round.

Responsible Gambling

Responsible gambling is a fundamental part of the service rather than an optional extra.

Players should gamble only with money they can afford to lose, avoid chasing losses and use account management tools whenever gambling begins to exceed comfortable financial or time limits.

Player Verification and Protection

UK-regulated gambling requires operators to establish who their customers are and whether they are legally eligible to gamble.

Customers must be at least 18 years old. Age and identity verification may involve information obtained during registration together with electronic verification services or supporting documentation when required.

Depending on the circumstances, customers may be asked to provide documents such as:

• a valid passport or driving licence
• evidence confirming their residential address
• information concerning the payment method used
• documents required for source of funds or affordability-related checks
• additional evidence where necessary to meet legal or regulatory obligations

Verification is not merely an administrative inconvenience. It supports underage gambling prevention, account security, fraud detection and anti-money laundering controls.

Customers should always provide accurate information and keep their account details up to date. Deliberately supplying false information may result in restrictions while the operator investigates the account.

Data Protection and Privacy

Protecting personal information is an essential part of running a regulated gambling platform.

Admiral Casino states that Greentube has achieved ISO 27001 certification, an internationally recognised standard for information security management systems. The certification relates to structured processes for identifying, managing and reducing information security risks.

Personal data may be required for account administration, identity verification, fraud prevention, payments, regulatory compliance, responsible gambling monitoring and customer support.

Appropriate technical and organisational safeguards are used to reduce the risk of unauthorised access, disclosure, alteration or loss of information.

Players should also remember that security is a shared responsibility. Login credentials should never be disclosed to another person, and suspicious emails or requests for passwords should be treated cautiously.

Payment and Financial Security

Financial transactions require particular care because an online casino handles both customer identity information and payment data.

Payment processing is subject to security checks designed to identify unauthorised transactions, fraud and other financial risks. Customers may therefore occasionally be asked to verify ownership of a payment method or provide additional information before a transaction can be completed.

Where required by regulation, anti-money laundering procedures can also result in additional checks concerning the origin of funds.

The purpose of these controls is to protect both customers and the integrity of the gambling service.

Protection of Customer Funds

Admiral Casino states that customer funds are maintained separately from ordinary business accounts as part of its UK licensing arrangements.

Customers should nevertheless understand the specific customer funds protection disclosure contained in the applicable terms before depositing. Segregation of customer funds and the level of protection available in the event of insolvency are related but distinct matters.

Responsible Gambling Tools

A responsible casino must give customers practical ways to control or stop gambling.

Admiral Casino provides access to safer gambling measures intended to help customers remain within limits that are appropriate for their circumstances.

Deposit Limits

Deposit limits allow players to control how much money can be added to an account over a defined period.

Setting a realistic limit before beginning to gamble can be more effective than making spending decisions while actively playing.

Time and Account Management

Players should regularly consider both the amount of money spent and the amount of time devoted to gambling.

Account information and safer gambling controls can help customers recognise changes in their behaviour and make adjustments before gambling becomes harmful.

Time-Out

A temporary break can be appropriate when a player wants to stop gambling for a defined period without necessarily choosing longer-term self-exclusion.

During an applicable time-out period, access to gambling is restricted according to the conditions of the tool.

Self-Exclusion

Self-exclusion is intended for customers who believe they need a stronger barrier between themselves and gambling.

Once self-exclusion has been activated, the relevant restrictions apply for the selected period and should not be viewed as something that can simply be reversed whenever the urge to gamble returns.

GAMSTOP

Admiral Casino supports GAMSTOP, the national online self-exclusion scheme used by gambling businesses licensed in Great Britain.

Registering with GAMSTOP can prevent a person from accessing gambling accounts with participating UK-licensed online operators for the selected exclusion period. Admiral Casino explains that GAMSTOP exclusion periods include six months, one year or five years.

Customers using GAMSTOP should register with personal details matching those used for their gambling accounts so that the exclusion can be applied effectively.

Player Protection Team

Admiral Casino maintains a dedicated Player Protection Team for customers who want to discuss their gambling behaviour or available safer gambling options.

The team can provide information about account controls and direct customers towards appropriate external support when necessary.

Players can contact the Player Protection Team at:

playerprotection@admiralcasino.co.uk

Gambling should remain entertainment. Anyone who finds themselves chasing losses, borrowing money to gamble, concealing gambling from other people or struggling to stay within intended limits should consider stopping and using the available protection tools.

Fair Gaming and Game Testing

Trust in an online casino also depends on the integrity of its games.

Licensed gambling software used in Great Britain is subject to regulatory technical requirements. Admiral Casino states that gaming software is tested independently as part of the standards associated with its UK-regulated operation.

Random outcomes must not be presented as though they can be reliably predicted. A losing sequence does not mean that a win is due, and a previous win does not make another win more likely.

Where a game provides information such as rules, paytables or return-to-player data, customers should review that information before wagering.

Our Team and iGaming Experience

The Admiral Casino operation is supported by professionals working across the Greentube organisation and the wider NOVOMATIC gaming environment.

Running a regulated casino requires expertise across several disciplines. These include gaming technology, regulatory compliance, information security, fraud prevention, payments, responsible gambling, customer support, product management and software development.

This combination of operational and technical knowledge allows the business to address the requirements of a mature regulated market such as Great Britain.

The customer-facing support and Player Protection functions are particularly important. Their responsibilities go beyond answering ordinary account questions and include assisting customers with verification, payment enquiries, security concerns and safer gambling matters.

Greentube and NOVOMATIC

Greentube is part of the NOVOMATIC gaming group and operates across the online and mobile gaming sector.

This relationship gives Admiral Casino access to gaming technology and industry experience developed within a large international gaming organisation.

Greentube is also a gaming content provider in its own right. Its experience includes the development and distribution of casino games for both digital and land-based gambling environments.

The relationship with established gaming organisations does not replace regulatory accountability. Greentube Alderney Limited remains responsible for complying with the conditions attached to its UK operating licence when providing regulated services to customers in Great Britain.

Games and Technology Partners

Admiral Casino’s gaming portfolio reflects Greentube’s strong connection with NOVOMATIC content alongside games and technology supplied through the wider regulated gaming market.

Greentube itself develops and distributes casino content, including slot titles associated with the NOVOMATIC gaming ecosystem. The availability of individual providers and games can change as commercial agreements, certification requirements and product portfolios evolve.

For this reason, customers should use the current casino lobby as the authoritative source for games presently available on their account rather than assuming that every historic title or provider remains available.

Regardless of the supplier, games made available for real-money gambling in Great Britain must satisfy the applicable technical and regulatory requirements.

Customer Support

Customer support is an important part of account safety. Players should have a clear route for reporting technical problems, payment issues, verification questions or suspected unauthorised activity.

Admiral Casino lists the following customer support details:

Customer Support Email:
support@admiralcasino.co.uk

Customer Support Telephone:
0800 069 8921

Player Protection Email:
playerprotection@admiralcasino.co.uk

Registered Office:
Greentube Alderney Limited
5B, First Floor, St Anne’s House
Victoria Street
Alderney
GY9 3UF

Customer support is stated to be available seven days a week, with Live Chat operating from 8:00 am to 9:00 pm and telephone support from 9:00 am to 5:30 pm.

Customers contacting support about an account should be prepared to complete appropriate security checks before account-specific information can be discussed.

Complaints and Independent Dispute Resolution

We believe complaints should be dealt with seriously, consistently and transparently.

A customer who believes that a gambling transaction, account decision or other service issue has not been handled correctly should first follow the operator’s formal complaints procedure. Relevant account details, transaction references and correspondence should be retained because they can help the matter be investigated.

Admiral Casino is registered with the Independent Betting Adjudication Service, commonly known as IBAS. IBAS provides independent adjudication for eligible disputes between registered gambling operators and their customers.

Independent dispute resolution provides an additional level of accountability when an eligible complaint cannot be resolved directly between the customer and operator.

Regulatory Compliance and Continuous Improvement

Regulation is an ongoing obligation rather than a one-time approval.

The UK Gambling Commission can investigate licensed operators and take enforcement action where standards are not met. Greentube Alderney Limited was subject to a regulatory settlement announced in January 2025 following identified historical failings relating to anti-money laundering controls and social responsibility customer interaction during 2022 and 2023. The settlement included a £1 million payment in lieu of a financial penalty, alongside other regulatory outcomes.

Including this information is important to genuine transparency. Trust should not depend on presenting only positive information about an operator. It should depend on allowing customers to check regulatory history for themselves and on demonstrating that compliance standards are subject to external scrutiny.

The Greentube Alderney Limited licence remains listed as active in the Gambling Commission’s current public register.

What Players Should Expect From Us

Customers should expect clear information, secure account procedures and responsible treatment throughout their relationship with the casino.

Our core commitments are:

1. To provide gambling only to customers who meet the applicable age and eligibility requirements.
2. To maintain appropriate identity, security and financial crime controls.
3. To provide access to responsible gambling and self-exclusion tools.
4. To communicate important account and promotional conditions as clearly as possible.
5. To protect personal information through appropriate technical and organisational safeguards.
6. To investigate complaints fairly and provide access to applicable independent dispute resolution.
7. To comply with the requirements attached to the operator’s Gambling Commission licence.
8. To treat gambling as entertainment and never suggest that casino play provides guaranteed income or financial security.

These principles apply throughout the customer relationship, from registration and verification to deposits, gameplay, withdrawals and account closure.

Who Can Play at Admiral Casino

Real-money gambling is strictly for adults aged 18 or over.

Customers must also satisfy the geographical, identity and eligibility requirements applicable to the licensed service. The Gambling Commission licence governs gambling provided to customers in Great Britain, meaning England, Scotland and Wales.

Age and identity checks form an important part of preventing underage gambling and ensuring that accounts belong to the people who registered them.

Customers should never create an account for another person, allow another person to use their account or provide inaccurate registration information.

Our Approach to Responsible Entertainment

Online casino gaming involves genuine financial risk. No responsible operator should hide that fact behind promotional claims.

Slots and other casino games are designed as entertainment products in which customers can lose money. There is no strategy that can guarantee a profit from a random casino game, and gambling should never be used to pay bills, recover debt or generate dependable income.

We encourage customers to decide in advance how much time and money they are comfortable spending. Limits should be based on disposable entertainment funds rather than money needed for rent, food, bills, savings or other essential commitments.

When gambling no longer feels enjoyable or controlled, stopping is the appropriate decision.

Why Legal Transparency Matters

A trustworthy About Us section should allow a customer to answer several basic questions without searching through promotional material: who operates the casino, who regulates that operator, where the company is registered, how to contact it and what protections exist when something goes wrong.

For Admiral Casino, the key legal entity is Greentube Alderney Limited. The company is listed by the Gambling Commission under account number 39050, Admiral Casino is recorded as an active trading name, and the Commission’s register currently shows an active remote casino operating licence.

Players are encouraged to verify licensing information independently rather than relying solely on statements displayed by a gambling website.

Contact Admiral Casino

Customers who need assistance can use the appropriate contact channel depending on the nature of their enquiry.

General Customer Support
Email: support@admiralcasino.co.uk
Telephone: 0800 069 8921

Safer Gambling and Player Protection
Email: playerprotection@admiralcasino.co.uk

Legal Operator
Greentube Alderney Limited

Registered Office
5B, First Floor
St Anne’s House
Victoria Street
Alderney
GY9 3UF

Company Registration Number: 1788

UK Gambling Commission Account Number: 39050

UK Remote Operating Licence: 039050-R-319315-018

UKGC Registered Trading Name: Admiral Casino

Customers should use official support channels for account-specific questions and should never disclose passwords or complete login credentials in an email or telephone conversation.

Our Commitment to UK Players

Admiral Casino’s responsibility to players extends beyond providing casino games. A regulated gambling environment requires clear legal accountability, secure handling of personal information, reliable payment procedures, fair gaming standards, responsive customer support and meaningful safeguards for customers whose gambling may be becoming harmful.

Our commitment is therefore centred on transparency, security and responsible entertainment. Customers should know who operates the service, understand the conditions that apply to their account and have access to tools that allow them to control or stop their gambling.

Admiral Casino has operated in the British regulated online gaming market through Greentube Alderney Limited since 2014, initially as Bell Fruit Casino and under the Admiral Casino brand since 2018. Its current UKGC licence remains active, but customers are always encouraged to check regulatory information independently and review the latest terms before depositing or playing.

Gambling is strictly for adults aged 18 and over. Please gamble responsibly and never wager more than you can afford to lose.