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Privacy Policy

Admiral Casino > Privacy Policy
Last updated: 08/05/2026
Relevance verified: 17/06/2026

Who We Are and How to Reach Us

Admiral Casino Online operates this website at admiral-uk-casino.com and is responsible for the personal data you provide when using our services. Our registered address is Level 3, Bright Building, Manchester Science Park, Pencroft Way, Manchester, M15 6GZ, United Kingdom.
If you have any questions about how we handle your data, you can contact us directly:

We take data protection seriously and have appointed a Data Protection Officer (DPO) who oversees compliance with UK data protection law. You can reach the DPO using the same contact details above, marking your correspondence for the attention of the Data Protection Officer.

The Legal Framework We Operate Under

This Privacy Policy applies to all personal data we collect and process. It has been prepared in accordance with:

  • The UK General Data Protection Regulation (UK GDPR)
  • The Data Protection Act 2018
  • The Privacy and Electronic Communications Regulations 2003 (PECR)
  • The requirements of the UK Gambling Commission (UKGC), under whose licence (number 039050-R-319315-014) we operate
  • The Proceeds of Crime Act 2002 and the Money Laundering, Terrorist Financing and Transfer of Funds Regulations 2017

As a UKGC-licensed operator, we are legally obliged to collect and retain certain categories of personal data. Some of this data is not collected because we want it for commercial purposes; it is collected because failing to collect it would mean we could not legally provide gambling services in Great Britain.

What Personal Data We Collect

Information You Provide Directly

When you register an account, make a deposit, request a withdrawal, or contact our support team, you provide us with information. This includes:

  • Full name and date of birth
  • Home address and country of residence
  • Email address and telephone number
  • Username and password (stored in encrypted form)
  • Payment details, including bank account numbers, debit card details, or e-wallet account information
  • Identity documents such as a passport, driving licence, or national identity card
  • Proof of address documents such as utility bills, bank statements, or council tax letters
  • Source of funds documentation where required by our anti-money laundering procedures
  • Any information you provide when contacting customer support, including live chat transcripts and email correspondence
  • Responses to responsible gambling questionnaires or affordability assessments

Information Generated Through Your Use of the Site

We also collect data produced by your activity on our platform:

  • Deposit and withdrawal transaction records, including amounts, dates, and payment methods used
  • Betting and gaming history, including games played, stakes placed, and outcomes
  • Bonus claims and wagering activity relating to promotional offers
  • Session data, including login times, session duration, and log-out times
  • Responsible gambling tool usage, such as deposit limits set, cooling-off periods activated, or self-exclusion requests
  • Customer support interactions and complaint records

Technical and Device Data

  • IP address and approximate geolocation derived from it
  • Device type, operating system, and browser version
  • Referral source (the page or link from which you arrived at our site)
  • Pages visited within our site, clickstream data, and time spent on individual pages
  • Cookie and tracking data, as described in our Cookie Policy

Data from Third Parties

We receive data about you from third parties in certain circumstances:

  • Identity verification and fraud prevention agencies, to confirm that the information you have provided is accurate
  • Credit reference agencies, where affordability or source of funds checks are required
  • GamStop and other self-exclusion databases, to verify whether you have self-excluded from gambling services
  • Payment processors, to confirm transaction status and to flag potential fraud
  • Law enforcement agencies or regulators, where we are required to act on information they provide

Why We Process Your Data and the Legal Basis for Doing So

UK GDPR requires us to identify a lawful basis for each type of processing we carry out. We do not process your data without a legal ground.

Performance of a Contract

The majority of the data we collect is necessary to provide you with the services you have signed up for. We cannot create your account, process your deposits, pay out your winnings, or provide you with access to our games without it. This lawful basis covers:

  • Account registration and identity verification
  • Processing deposits and withdrawals
  • Maintaining your gaming and transaction history
  • Customer support correspondence relating to your account

Legal Obligation

A substantial portion of the personal data we collect is required by law, not commercial preference. Under our UKGC licence and applicable anti-money laundering legislation, we are obligated to:

  • Verify the identity and age of every customer before they can gamble with real money
  • Check whether players are registered with GamStop or any other national self-exclusion scheme
  • Conduct ongoing monitoring of transactions for signs of money laundering or terrorist financing
  • Carry out enhanced due diligence on customers who exhibit indicators of high-value or unusual transaction activity
  • Retain records of all gambling transactions for a minimum of five years
  • Report suspicious activity to the National Crime Agency where legally required
  • Provide customer data to the UKGC or other competent authorities when lawfully requested

If you decline to provide data required for these purposes, we are not able to offer you a gambling account. This is not a policy choice on our part; it is a condition of holding a UKGC licence.

Legitimate Interests

Where processing is not strictly required by contract or law, we may rely on legitimate interests as a lawful basis. In each case, we have conducted a balancing test to confirm that our interests do not override your rights. We rely on legitimate interests for:

  • Fraud detection and prevention across our platform
  • Analysing aggregated player behaviour to improve site performance and game selection
  • Sending you service-related communications about your account, such as security alerts or changes to our terms
  • Reviewing and improving the quality of our customer support
  • Defending legal claims or responding to regulatory enquiries

Consent

Where we rely on your consent, we will ask for it clearly and separately, and you have the right to withdraw it at any time without affecting the lawfulness of any processing that took place before withdrawal. We rely on consent for:

  • Sending you marketing communications about promotions, new games, and offers by email, SMS, or push notification
  • Placing non-essential cookies and similar tracking technologies on your device

To withdraw consent for marketing, you can use the unsubscribe link in any marketing email, update your communication preferences within your account settings, or contact us directly at support@admiral-uk-casino.com.

Responsible Gambling Data

Data relating to responsible gambling is handled with particular care. When you set deposit limits, activate a cooling-off period, or request self-exclusion through our platform, we record these actions and the dates on which they were made.
This data is used to ensure that the restrictions you put in place are applied correctly and are not inadvertently overridden. Where you have self-excluded, we retain records for the duration of your exclusion and for a reasonable period afterwards, to prevent re-registration during a period of exclusion.
If we identify patterns in your gambling behaviour that suggest potential harm, such as rapidly escalating deposits, extended continuous play, or repeated attempts to recover losses, we may use that information to intervene. This could involve sending a responsible gambling communication, prompting you to review your limits, or in certain cases temporarily restricting your account. This type of processing is a condition of our UKGC licence; it is not optional.
Self-exclusion requests processed through GamStop are shared with GamStop’s central register and transmitted to all participating UKGC-licensed operators. We do not control GamStop’s processing of that data once it has been submitted to their system.

How We Share Your Personal Data

We do not sell your personal data. We do not pass your information to third parties for their own marketing purposes. We share data only in the following circumstances:

Service Providers

We work with a range of companies who help us operate the platform. These include identity verification providers, payment processors, IT infrastructure providers, fraud detection services, and customer support software suppliers. All service providers who process personal data on our behalf are engaged under written data processing agreements and are contractually required to handle your data only as we instruct.

Game Software Providers

The games available on our platform are supplied by third-party studios, including Evolution, Play’n GO, Playtech Live, PG Soft, BGaming, Evoplay, Ezugi, Spribe, and others. Certain technical data may be passed to these providers to enable game functionality, manage RTP compliance, and resolve disputes about game outcomes.

Regulatory and Law Enforcement Authorities

We are required to share data with the UK Gambling Commission where they request it in connection with their licensing and enforcement functions. We are also required under anti-money laundering law to report certain information to the National Crime Agency. In both cases, we act on legal obligation rather than discretion.

Alternative Dispute Resolution

If a complaint between you and Admiral Casino cannot be resolved through our internal process, it may be referred to an approved Alternative Dispute Resolution (ADR) service. The ADR provider will need access to relevant account and correspondence data to assess the dispute. Details of the ADR body available to you are set out in our Terms and Conditions.

Business Transfers

If Admiral Casino Online were to merge with, be acquired by, or transfer any part of its business to another organisation, your personal data may transfer as part of that transaction. We would notify you before any such transfer takes effect and ensure that the receiving organisation commits to the same or equivalent data protection standards.

International Data Transfers

We are based in the United Kingdom and process most of your data here. Where we engage service providers or game studios based outside the UK, transfers are made only where adequate safeguards are in place. These include:

  • Transfers to countries that the UK has determined provide an adequate level of data protection
  • Transfers governed by the International Data Transfer Agreement (IDTA) or UK Addendum to the EU Standard Contractual Clauses
  • Binding corporate rules where applicable

If you wish to obtain details of the specific safeguards applied to any international transfer, contact us at support@admiral-uk-casino.com.

How Long We Keep Your Data

Retention periods depend on the type of data and the legal obligations attached to it.

  • Account data and transaction records: retained for a minimum of five years following the closure of your account, in compliance with anti-money laundering regulations
  • Identity verification documents: retained for five years after the end of the customer relationship, as required by the Money Laundering Regulations
  • Customer support records: retained for three years after the resolution of the relevant enquiry or complaint
  • Marketing preferences and consent records: retained for as long as we need to evidence your consent, or until you withdraw it, whichever comes first
  • Responsible gambling records: retained in line with UKGC guidance on player interaction records
  • Website usage and technical data: typically retained for up to 13 months in line with cookie and analytics best practice

Where we retain data beyond what is necessary for the original purpose, it is because a legal obligation requires us to do so. Once the relevant retention period expires, data is securely deleted or anonymised.

Your Rights Under UK GDPR

As a data subject in the United Kingdom, you have a number of rights in relation to your personal data. These are not absolute in every situation; some are subject to qualifications, particularly where we process data to comply with legal obligations. We will always explain if a right cannot be exercised fully in a given case.

Right of Access

You can request a copy of the personal data we hold about you. This is sometimes called a Subject Access Request (SAR). We will respond within one calendar month of receiving a valid request. We may ask you to verify your identity before releasing any information.

Right to Rectification

If any information we hold about you is inaccurate or incomplete, you have the right to ask us to correct it. For certain data, such as your registered name or date of birth, we may require documentary evidence before making a change.

Right to Erasure

You can ask us to delete your personal data in certain circumstances, for example if you withdraw consent and there is no other lawful basis for continued processing. This right does not apply where we are required to retain data by law. Given our legal obligations under UKGC licence conditions and anti-money laundering legislation, most account-related data cannot be erased on request during the mandatory retention period.

Right to Restriction of Processing

You can ask us to restrict processing of your data in particular situations, for instance while you contest the accuracy of data we hold, or while an objection to processing is being considered.

Right to Data Portability

Where we process your data on the basis of consent or contract, and the processing is carried out by automated means, you have the right to receive a copy of your data in a structured, commonly used, and machine-readable format.

Right to Object

You have the right to object to processing based on legitimate interests. If you object, we will cease processing unless we can demonstrate compelling legitimate grounds that override your interests, or the processing is necessary for the establishment, exercise, or defence of legal claims.
You have an absolute right to object to your data being processed for direct marketing purposes. If you object, we will stop using your data for that purpose immediately.

Rights in Relation to Automated Decision-Making

We use automated processes in certain areas, including fraud screening, age verification checks, and initial responsible gambling monitoring. Where a solely automated decision produces a legal or significant effect on you, you have the right to request human review of that decision, to express your point of view, and to contest the outcome.

How to Exercise Your Rights

Submit your request by emailing support@admiral-uk-casino.com or writing to us at our Manchester address. Please provide enough information for us to identify your account and understand what you are requesting. We will not charge a fee for handling a standard request. If a request is manifestly unfounded or excessive, we reserve the right to charge a reasonable administrative fee or to decline the request, and we will explain our reasoning in writing.

The Right to Complain to the ICO

If you believe we have handled your personal data in a way that is not compliant with UK data protection law, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO). The ICO is the supervisory authority for data protection in the United Kingdom.
You can contact the ICO at:

  • Website: ico.org.uk
  • Helpline: 0303 123 1113
  • Post: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

We would always prefer to resolve any concern you raise directly, so please contact us first and give us the opportunity to address the matter before making a complaint to the ICO.

Security of Your Personal Data

We implement technical and organisational security measures appropriate to the risks associated with processing personal data in an online gambling environment. These include:

  • SSL/TLS encryption for all data transmitted between your device and our platform
  • Encryption of stored sensitive data, including payment information and identity documents
  • Access controls that restrict staff access to personal data on a need-to-know basis
  • Regular security assessments and penetration testing
  • Staff training on data protection and information security obligations
  • Incident response procedures in the event of a data breach

In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, we will notify the ICO within 72 hours of becoming aware of the breach, as required by UK GDPR. Where the breach is likely to result in a high risk to your rights and freedoms, we will also notify you directly without undue delay.
No system connected to the internet can guarantee absolute security. If you have reason to suspect that your account has been compromised, contact us immediately at support@admiral-uk-casino.com or by calling +44 161 716 3301.

Cookies and Similar Technologies

We use cookies and similar technologies on our website. Some are strictly necessary for the site to function; others are used for analytics, performance monitoring, or marketing. You can manage your cookie preferences at any time. For a full explanation of how we use cookies, which third-party cookies appear on our site, and how to control them, please read our Cookie Policy.

Children and Age Verification

Our services are restricted to individuals aged 18 and over. We do not knowingly collect personal data from anyone under 18. As part of our UKGC licence obligations, we carry out age verification checks on all customers before they can deposit or gamble with real money. If we discover that a customer is under 18, their account will be closed immediately and any funds returned in accordance with our legal obligations.
If you have reason to believe that a person under 18 has registered an account with us, contact us immediately at support@admiral-uk-casino.com.

Links to Third-Party Websites

Our website may contain links to external sites, including those of payment providers, game studios, or responsible gambling organisations. We are not responsible for the privacy practices of any website we do not operate. Once you leave admiral-uk-casino.com, this Privacy Policy no longer applies, and we encourage you to read the privacy notices of any external sites you visit.

Changes to This Privacy Policy

We review and update this Privacy Policy periodically to reflect changes in law, regulatory guidance, or the way we operate our business. When we make material changes, we will notify registered account holders by email or by prominent notice on the site before the changes take effect. Continued use of our services after any revision constitutes acceptance of the updated Policy.
The current version of this Privacy Policy is always available at admiral-uk-casino.com/privacy-policy/.

Contact Us

For any question, concern, or request relating to this Privacy Policy or the way we handle your personal data, reach us through any of the following:

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